Course Information

Introduction

This five-day course shows how to turn new ideas into measurable business value. You will learn methods to identify real customer needs, test assumptions quickly, and make data-driven scaling decisions. The focus is on tools and routines you can use back on the job: value mapping, business models, rapid experiments, and metrics. Sessions combine short cases, hands-on exercises, and templates for immediate application.

Objectives

Objectives
Identify customer needs and business opportunities that create measurable value for customers and the organisation.
Develop value propositions and business models that align customer benefits with commercial objectives.
Design and conduct rapid experiments to validate assumptions and reduce business risk before scaling.
Measure business value using appropriate KPIs, customer feedback, and financial performance indicators.
Develop a practical implementation roadmap to scale successful initiatives and maximise long-term business value.

Who Should Attend?

Who Should Attend
Innovation managers and business development professionals.
Product managers and product owners responsible for value delivery.
Strategy managers and organisational development specialists.
Entrepreneurs, founders, and start-up teams developing new products or services.
Project managers, consultants, and transformation leaders responsible for business growth and innovation.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.